Are you disappointed in your sales copy? Perhaps you’ve wasted your energy trying to make a quick buck without selling the experience. Effective sales copy paints such a compelling picture of the experience of buying that the customer can practically feel, taste, and smell how amazing it will be. Check out these five, easy ways to improve your sales copy.

Use visuals. The most effective sales copy communicates first through the eyes, and secondly through the words. You’ll need to employ color, design, and images to project a professional, appealing, and well-branded product or service.

Take advantage of the senses. Your sales copy should make your customer salivate if you’re selling a juicy hamburger, long for the sunshine and a lounge chair if you’re selling beachfront property, or envision a fresh, clean scents if you’re selling air freshener.

Win the sale by selling him the experience associated with buying your service or product. Are you in the insurance business? Paint the picture of what it’s like to have an accident without insurance, and then describe how much relief he will feel if he has insurance. Are you selling massage therapy sessions? Talk about how a sore back can disrupt your whole life, and then describe how amazing it feels to get relief.

Pay for the best quality. You want to entice the customer with sales copy that communicates the message that they deserve the best, and you will deliver the very best – at a price they can afford. That means you need to hire a good copywriter, use quality materials, and take the time to design ads that wow. Remember: your sales copy is the only impression a customer may get of you and your business. Refuse to use any sales copy that appears less than the best.

Focus on the customer, not the sale. Don’t slap together a lame “BUY NOW” sales flyer or ad. Focus on the customer and how he or she will benefit instead of wasting time describing how good a sale it is or the details of how the product was made.

When you cater to the experience of the customer, you’ll make sales.